Sunday, November 3, 2019

Events Tourism Coursework Example | Topics and Well Written Essays - 2500 words

Events Tourism - Coursework Example Festivals can promote the historical and cultural backgrounds of a country. With the help of festivals, the cultural identity of the local people gets highlighted and there is also a sharing of culture with people coming from other countries. Moreover, festivals provide the opportunities to develop the infrastructure of the city and can also be a source of employment. Since festivals help in promoting tourism, many other services connected with tourism get benefited like hotels, restaurants and transport system of the cities in which the festivals are held. Festivals with proper cultural events can be used by the local authorities as a marketing tool to uphold the cultural profiles of their cities and to establish positive images of their cities. It is important that public and private companies come forward to organize festivals in large scale in order to attract people from all over the world. This paper will discuss Kumbh Mela, which is a world famous Indian festival that is held every year in Prayag near Allahabad, and attracts hundreds and thousands of people from across the world. Kumbha Mela is considered as one of the major religious festivals in the world. It is a festival that attracts people from other countries thus this festival plays a huge role in promoting tourism in India since foreigners are equally attracted to the Kumbh Mela like the millions of Indian religious devotees. The foreigners come with cameras to capture the glorious moment and get overwhelmed by the gathering of millions of people in the name of religion. Kumbh Mela is a festival of Hindu religion. It is based upon a Hindu mythological story according to which Gods and demons agreed to share the nectar of immortality. However, the demons stole the nectar which was contained in a Kumbh which means pot. The Gods and demons then fought for twelve nights and twelve days for the nectar. This duration equals to twelve years for

Friday, November 1, 2019

Issues on Graduating With Student Loan Essay Example | Topics and Well Written Essays - 750 words

Issues on Graduating With Student Loan - Essay Example The critical issue therefore is: Is it worth graduating from the university with educational expenses funded by student loan? In an article written by Andrew Martin (2012) entitled â€Å"Slowly, as Student Debt Rises, Colleges Confront Costs† published online in The New York Times, it was revealed that the president of Ohio University, E. Gordon Gee, was cited to state that â€Å"public colleges and universities need to devise a new business model to pay for the costs of education, beyond sticking students with higher tuition and greater debt† (Martin par. 3). As disclosed, the amounts of student loans have reached a staggering $1 trillion and, in conjunction with economic and financial difficulties, the numbers of borrowers struggling to pay off these debts are just manifesting a parallel rise. Accordingly, â€Å"for the 2009 to 2010 academic year, annual prices for undergraduate tuition, room, and board were estimated to be $12,804 at public institutions and $32,184 at private institutions. Between 1999–2000 and 2009–10, prices for undergraduate tuition, room, and board at public institutions rose 37 percent, and prices at private institutions rose 25 percent, after adjustment for inflation† (Dept. of Education, National Center for Education Statistics 1). ... Average debt per bachelor’s degree recipient increased from $10,600 to $12,400† (American Student Assistance par. 4). One strongly agrees with Mr. Gee’s contention that another alternative course of action must be recommended to solve the student debt problem. From his professional perspective, Gee implements a planned apportionment of $1 billion, classified as inefficiently spent funds for potential redirection towards priorities from the Ohio University’s $5 billion budget over the next five years. Likewise, he focused on revenue generation activities that include privatization of the campus’ parking and pressing donors for additional funds (Martin). Concurrently, college presidents all over the country are â€Å"looking for other ways to pay for education, stepping up private fund-raising, privatizing services, cutting staff, eliminating departments — even saving millions of dollars by standardizing things like expense forms† (Martin par. 6). Other proposals to solve the student loan crisis were highlighted by Sandra Block and Christine Dugas (2012), whose report entitled â€Å"Five proposals to solve student loan crisis†, included options such as recommending a bankruptcy reform; implement student loan forgiveness; increase Pell grants; linking federal educational aids to affordability; and by educating the borrowers. From among those noted, one believes that educating the borrowers would address the root cause of the dilemma but would not immediately address and assist in solving the repayment of the current student loan crisis. Is it worth graduating from the university with educational expenses funded by student loan? Looking at the dilemma from the students’ points of views, the most plausible solution

Wednesday, October 30, 2019

Incentives and Disincentives for Corporations entering the Texan Research Paper

Incentives and Disincentives for Corporations entering the Texan financial industry compared to other U.S. states in general - Research Paper Example The outstanding leadership of Governor Rick Perry has promoted the growth of the Texas State and eventual recognition of the Texas model for economic development. The no income tax policy, minimal government interference, and maintaining fiscal discipline has promoted an increase in population and newly created jobs. Texas State has been so successful that Governor Perry has been flaunting the Texas economic benefits and openly luring businesses from California, Maryland and other states to â€Å"think Texas† and relocate to the Lone Star State. Introduction In the  United States of America, Texas State  is the  second largest  and has the second highest number of inhabitants out of all the  50 states.   (Hess and Sauter, 2013) observe that the 2012 US national economy grew, and Texas and California, some of its largest state economies grew more rapidly. California has the largest state economy, closely followed by Texas. According to the International Monetary Fun d 2011 rankings, Texas has a GDP of $1.2 trillion, that is, 8 percent of the total U.S. GDP. It is further recorded that the 2012 Texan GDP went up by almost twice the 2.5% of the total U.S. GDP. ... compared to other states, it leads in the agriculture , space and biomedical sciences, computers  and  computer electronics, energy and petrochemical firms. The mining industry, the largest in the U.S. that consists of oil and gas extraction has energy firms such as ConocoPhillips, Exxon Mobil is based there. American Airlines is based in Fort Worth while Southwest Airlines is based in Dallas. The Lone Star state is the pillar of the U.S. Air Force and lots of others all over the world as it makes its own fighter jets and has massive quantities of weapons-grade plutonium near Amarillo. The NASA Johnson Space Center, an aerospace center, the Dallas Cowboys and the Houston Texans football teams, the  Texas Rangers  and the  Houston Astros baseball teams and the  Houston Rockets, the  San Antonio Spurs, and the  Dallas Mavericks basketball teams and the Dallas Stars hockey team are all based in Texas State.   Population growth and energy manufacture in Texas have incre ased the Texan GDP rate by 4.8%. In 2012, population grew by about 1.7% and the energy industry accounted for $123.3 billion of the nation's $285.2 billion output (Hess and Sauter, 2013). Just like Florida, Nevada, South Dakota and Washington, Texas is a no income tax state (Wood, 2013). Among the 50 states, Texas ranks relatively low in terms of tax burdens and taxation on consumption. Texas  Governor Rick Perry has always been enticing Americans to relocate to Texas using the â€Å"no state income tax† tag line and pointing out the benefits of residing in the Lone Star State. The Texas’ economy is entirely diversified and not reliant on any one industry. As countless states are still tussling to develop their finances, Texas not only has all it needs for its critical roles, but also upholds a fiscally

Monday, October 28, 2019

Marijuana and Alcohol Essay Example for Free

Marijuana and Alcohol Essay It shouldn’t be much of a surprise that alcohol and marijuana comprise the two most commonly abused drugs by young adults in America. But while many would ask why young adults use these drugs, it’s more important to understand how these drugs affect the body. What exactly do these drugs do to the body and how does the body process them? Are the effects always negative? Does the amount consumed make a significant difference? First I will give a brief history of each drug, followed by the physiological processes of digesting each drug in the body, and I will conclude by examining the short and long-term effects of prolonged use of each substance. My goal is to give honest explanations about the effects of each drug using the most recent and accurate scientific data and statistics. To understand these drugs more effectively, it is important to give a brief history of each. Marijuana use has been documented as early as 2737 B. C. in ancient China. It spread through India, North Africa, and Europe as an â€Å"agent for achieving euphoria† and as a medicine for a variety of illnesses (â€Å"History of Marijuana†). It was first introduced in America in 1611 in Jamestown, Virginia. Up until the 20th century, it was never made illegal in the United States because the users didn’t seem to cause harm to themselves or others while on the drug. It wasn’t until the 1930’s that legislation was introduced to portray marijuana as a dangerous, addictive drug that would lead to narcotic addiction. 40 years later, in the Controlled Substances Act of 1970, marijuana was legally classified as a Category 1 drug (the same category as LSD and heroin). During the Reagan administration, very strict marijuana laws were passed in attempt to further discourage teenagers from using the drug. The end result was a decrease in usage in the short term, but there has been a steady upward trend of usage since the early 1990’s (â€Å"History of Marijuana†). The history of alcohol also dates back thousands of years. Fermented grain, fruits, and honey have been used for alcohol production since 7000 BC. Again, the first documented use is in China. Gradually, the use of alcohol spread through India, Babylon, and Europe. By the 16th century, the British government actually encouraged alcohol use for â€Å"medicinal purposes† (â€Å"Alcohol: A Short History†). Not coincidentally, alcoholism became a widespread problem for Great Britain during that time period. But it wasn’t until the late 19th century that attitudes around the world starting changing in regards to alcohol. A movement for prohibition was rising and by 1920, the United States had outlawed production and distribution of alcohol. 13 years later, in response to an enormously uncontrollable black market for alcohol that the government indirectly created, Congress repealed the law. Today, alcohol is widely used by not just those legal to buy it, but also by teenagers and young adults. An estimated 15 million Americans (all ages) suffer from alcoholism and 40% of all deaths due to car accidents involve alcohol. (â€Å"Alcohol: A Short History†) It is important now to focus on the physiological process of digesting marijuana in the body. An article titled â€Å"How Marijuana Works†, written by Kevin Bosner gives extensive detail on how the body processes the drug. Marijuana is most commonly ingested through smoke. The strongest chemical in marijuana is THC (delta-9-tetrahydrocannnabinol), which gives a â€Å"high† feeling to users. When smoke from marijuana is inhaled, THC goes into the lungs and is exposed to millions of tiny sacks called alveoli. The alveoli are responsible for the gas exchange between capillaries and lungs. THC enters the alveoli where it is transferred to the blood stream, which then brings the compound into major organs like the brain. Typically, THC reaches the brain within seconds after it is inhaled. After THC reaches the brain, it affects the neurotransmitters in the brain by mimicking and blocking the actions of the neurotransmitters. When neurotransmitters are blocked, the transfer of neurons across the synapse is hindered. This slows down reaction times and cognitive ability. It is also important to note that the brain does have cannabinoid receptors, which process THC, a cannabis chemical. The cannabinoid receptors when activated can have an effect on short-term memory, coordination, learning, and problem solving. The cannabinoid receptors are normally activated by a neurotransmitter called anandamide. THC mimics the actions of anandamide and therefore can bind to cannabinoid receptors, activate neurons, and affect the body and mind. Cannabinoid receptors exist in seven different places in the brain: hippocampus, cerebellum, basal ganglia, amygdala, hypothalamus, neocortex, and brain stem. Each place in the brain controls different functions in the body and each is affected in a different way by the cannabinoid receptors. When THC binds with receptors in the hippocampus, it affects the short-term memory. When THC binds with receptors in the cerebellum, it can affect one’s coordination. THC can affect unconscious muscle movements when its binds to receptors in the basal ganglia leading to a loss of motor coordination skills. People also feel anxious and nervous when ingesting marijuana due to the effect THC has on the amygdala, which is responsible for anxiety, emotion, and fear. When THC binds to receptors in the hypothalamus, it affects one’s appetite, which explains why people tend to get hungry when they feel high. THC impairs problem-solving abilities when THC binds to receptors in the neocortex, which is primarily responsible for â€Å"higher cognitive functions and the integration of sensory information† (â€Å"How Marijuana Works†). Lastly, the effect it has on the brain stem can reduce the sensation of pain. Alcohol, on the other hand, is processed in a different way than marijuana. Alcohol can only be ingested orally, usually in a liquid form that goes straight down the mouth through the esophagus and into the stomach. The Brown University Health Center gives an in-depth discussion of the digestion process of alcohol in an article titled â€Å"Alcohol and Your Body. † Once in the stomach, the alcohol flows through the walls of the stomach into the bloodstream and on to the small intestine. From there it flows into the liver. In the liver, a compound called gastric alcohol dehydrogenase (ADH) metabolizes the alcohol. The amount of ADH a person has will determine how well the body can process the alcohol. The more ADH the body has, the better it can process the alcohol. A normal, healthy liver can process about half an ounce of pure alcohol every hour. If the rate of alcohol ingested exceeds 1 pure ounce every hour (about 1 standard drink per hour), the rest of the alcohol continues through the blood stream and flows to the heart. When it enters the heart, alcohol reduces the heart rate, which lowers the amount of blood being pumped through the body. This lets the capillaries relax and as a result, blood pressure goes down. The heart rate will return to normal shortly after the alcohol passes through the heart, but the blood pressure could remain low for up to a half hour after the alcohol goes through the heart. After passing through the heart, alcohol flows through the pulmonary artery into the lungs. After the gas exchange between oxygen and carbon dioxide, the blood, which is now oxygenated but still contains alcohol, flows back to the heart through the pulmonary vein, and then out of the heart through the aorta to the rest of the body. It then reaches the brain and retards the transmission between nerve cells that control the ability to think and move. This causes many of the side effects associated with being drunk: fuzzy thinking, impaired judgment, blurred vision, and rubbery muscles. Alcohol also reduces the production of antidiuretic hormones. These hormones prevent the body from making too much urine. A loss of these hormones results in too much urine. Too much urine causes lower levels of liquid, vitamins, and minerals in the body, which is why many people feel so thirsty when they drink and especially the day after they drink. The flow of alcohol throughout the body will continue until the liver can produce enough ADH to metabolize all the alcohol. Obviously, the more alcohol consumed, the more intense the side effects of drunkenness will become (â€Å"Alcohol and Your Body†). Now that the physiological process of alcohol and marijuana is clear, it is necessary to compare the effects of each substance. â€Å"Marijuana vs. Alcohol†, an article published on saferchoice. org, outlines both the short and long-term effects. Beginning with the short-term effects (effects felt immediately within minutes of consuming either drug), both drugs impede brain function and cause some similar side effects. However, there are some key differences between the two drugs that must be addressed. First, an excess of alcohol consumption in one sitting can lead to death. If the Blood Alcohol Concentration (BAC) gets too high, (usually . 4% or above) it can slow down the heart to the point where the contractions stop all together causing cardiac arrest. It can impede brain function to the point where unconscious breathing no longer continues resulting in death. The US Centers for Disease Control and Prevention (CDC) reports that 37,000 people are killed annually in the United States from alcohol abuse (â€Å"Marijuana vs. Alcohol†). The CDC does not even have a category for people killed from marijuana use. There has never been a case of an individual dying from a marijuana overdose. Another differing effect is the impact each drug has on brain cells. It has been well documented that alcohol kills brain cells, but marijuana has not been proven to kill brain cells and in fact, a growing number of studies in the medical community indicate that marijuana has properties that protect brain cells (â€Å"Marijuana vs. Alcohol†). Alcohol can also have damaging effects in its behavioral components. According to â€Å"Drugs of Abuse and The Elicitation of Aggressive Behavior, an article written by Peter Hoaken, â€Å"alcohol is the drug with the most evidence to support a direct intoxication-violence relationship. † On the other hand, marijuana was shown to reduce the likelihood of violence during intoxication. The National Institute on Alcohol Abuse and Alcoholism also reports 25-30% of violent crimes in the United States have a link to the use of alcohol (â€Å"Marijuana vs. Alcohol†). There is no comparable statistic for violent crimes with a link to marijuana because the government doesn’t track violent crimes related to marijuana use. It is a rare occurrence. Alcohol use has also been shown to contribute to domestic abuse and sexual assault. Obviously, alcohol does not directly cause this problem but those are who more prone to that kind of behavior will likely act on it during alcohol intoxication. The Rape, Abuse, and Incest National Network (RAINN) declared alcohol to be the most commonly used chemical in sexual assault crimes. Interestingly, RAINN’s website gives information about all drugs that are linked to sexual violence and marijuana does not even have a category on their website because it has never been associated with sexual assault crimes (â€Å"Marijuana vs. Alcohol†). Clearly, in the short term, the effects of marijuana are less dangerous than alcohol when both substances are used to get intoxicated. But there is another component to the discussion: alcohol is not necessarily used for intoxication. Most adults drink a beer, or a glass of wine with dinner. The drink or two does not cause any of the serious effects associated with â€Å"drunkenness†, but rather might relax the individual by slightly lowering heart rate and blood pressure. While there are a small minority of people of who use marijuana in this way, (perhaps a small dosage before a meal to improve the taste) it is in no way as widely used in this manner as alcohol. Most people smoke marijuana with the sole purpose of intoxication. So it begs the question, can a drink or two daily be good for the human body? There have been a number of studies in the last decade to suggest that it is indeed beneficial to have a drink or two daily. According to an article â€Å"Alcohol is Good For You? † in the New York Times, there is general consensus in the scientific community that a couple drinks a day ward off diabetes, dementia, and even lowers the risk of heart attacks. The article goes on to say though that a growing number of scientists are starting to question whether this is causation or correlation. Many scientists believe that moderate drinking is not something healthy to do, but rather something that healthy people tend to do. That being said, there are certain factors that lead scientists to the belief that a low amount of alcohol consumed daily can be beneficial: alcohol increases HDL cholesterol which has anticlotting effects and alcohol also reduces the heart rate and blood pressure lowering stress on the body. All in all, more studies are being conducted to determine whether or not there is true causation between moderate drinking and marginal health benefits. However, even the largest proponents of moderate drinking acknowledge the limitations in truly proving causation. The study would be costly and in order to avoid bias and controversy, the study would have to be financed by the government and the government would likely avoid the issue because it is controversial. In terms of marijuana though, there is no group of respected scientists that recommend smoking a joint daily for health benefits. There have been studies showing that smoking moderate amounts of weed may not be as harmful as was originally thought, at least to some parts of the body. But again, it still isn’t recommended. According to an article in Scientific American called â€Å"Casual Marijuana Smoking Not Harmful to Lungs†, smoking one joint per day over long periods of time does not decrease lung function. The study compared the effects of cigarette and marijuana smoke on the lungs over twenty years. Obviously, tobacco was revealed to have negative effects on the lungs, but with pot-smokers, lung capacity was not affected at all and even in some cases seen to have mild improvement. Scientists believe though that this may the effect of the â€Å"deep breathing† that marijuana users often do to sustain a better â€Å"high. † Also, the typical marijuana smoker might smoke one joint per day while the typical cigarette smoker ingests between half a pack and two packs per day. Although the study shows some neutral and slightly positive effects of marijuana on the lungs, they also go on to say that chronic moderate marijuana use, meaning those who smoke up to a joint per day for years, has also been associated with anxiety, schizophrenia, bipolar disorders and depression. Again, it is hard to prove direct causation between marijuana and mental illnesses, but there certainly is a correlation. The article also says that marijuana affects learning and memory, as well as everyday functioning and alertness. These long-term effects are not necessarily shocking, but depending on the age of the marijuana user, the long-term effects can be extremely detrimental. According to â€Å"Adolescent Pot Use Leaves Lasting Mental Deficits†¦Ã¢â‚¬  an article in Science Daily, marijuana use has much more serious effects on adolescents. The study followed a group of teenagers, documenting their IQ at age 13 and age 38. There was an average decrease of 8 points in those who started using pot chronically (at least once a week for a few years) before 18 years old. There was not a similar decline in those who started using the drug after 18. Worst of all, the damage was irreversible. Many of the ones who lost IQ points stopped smoking marijuana after age 18, but never recovered the cognitive ability they lost due to marijuana. Those who smoked chronically before age 18 were also more likely to suffer from mental illnesses at some point in their life. Many of the same losses in cognitive functioning are associated with underage drinking as well. One of the main reasons the drinking age in the United States is 21 is because it has been proven in numerous studies that alcohol abuse as an adolescent impairs cognitive ability and hinders brain function. Generally speaking for drinkers of all ages, one of the largest long-term effects of chronic alcohol abuse is a wide variety of cancers. Alcohol abuse can cause cancer of the stomach, esophagus, colon, pancreas, liver, and even the prostate (â€Å"Marijuana vs. Alcohol†). In comparison, marijuana has not been associated with any forms of cancer. There is another alarmingly serious consequence associated with alcohol abuse that has not been found with marijuana abuse: addiction. Alcohol is a very addictive substance. It is not uncommon for the body to go through alcohol withdrawals after continuous drinking over even a short period of time. Common alcohol withdrawal symptoms include anxiety, twitchiness, sweating of the palms, and headaches. Marijuana has not been shown to cause any physical withdrawal side effects. There might be a psychological addiction, but no physical symptoms of withdrawal in the body (â€Å"Marijuana vs. Alcohol†). In conclusion, neither drug is recommended in large amounts over a long time period or any time period for that matter. Clearly though, in the short-term, the effects are far less grave and dangerous with marijuana. Alcohol overdoses are deadly. Marijuana â€Å"overdoses† will cause to you to pass out at worst, but will not kill you. Alcohol in large quantities makes people more violent, and can often to lead to sexual assault. Marijuana does neither. Prolonged abuse of either substance though leads to declining cognitive function. Excessive marijuana abuse leads to depression, schizophrenia, and other mental illnesses. Excessive alcohol abuse can lead to liver failure, cancer, sometimes depression, and many other diseases. Most importantly, both drugs are especially damaging to adolescents because they affect the development of the brain. Overall, these two drugs, when used in moderation, won’t kill you, and might even have some beneficial effects. For example, marijuana is often used as a medicine: many people recovering from chemotherapy use it to relieve nausea and increase the appetite. One or two drinks of alcohol per day can lower the risk of heart attack, high blood pressure, and stroke. The big difference between the two is that alcohol has been studied for decades now. The consensus on alcohol is clear: too much is bad and it is acceptable in moderation. Marijuana has not been studied as extensively and more research will need to be done to determine concrete side effects or benefits associated with long-term usage. Obviously, it is not as harmful as originally thought when it was first made illegal in 1970 and classified as a Category 1 drug. Nobody today thinks marijuana is as dangerous as LSD and heroin. That being said, many more studies need to be done before the scientific community can come up with a general consensus about the long-term effects of habitual usage of the drug. Works Cited Adolescent Pot Use Leaves Lasting Mental Deficits; Developing Brain Susceptible to Lasting Damage from Exposure to Marijuana. ScienceDaily. ScienceDaily, 27 Aug. 2012. Web. 18 Nov. 2012. http://www. sciencedaily. com/releases/2012/08/120827152039. htm. Alcohol and Your Body. Rep. Brown University Health Education, n. d. Web. 18 Nov. 2012. http://brown. edu/Student_Services/Health_Services/Health_Education/alcohol,_tobacco,__other_drugs/alcohol/alcohol__your_body. php. Bosner, Kevin. How Marijuana Works. HowStuffWorks. N. p. , n. d. Web. 18 Nov.

Saturday, October 26, 2019

College Admissions Essay: I Will be an English Teacher :: College Admissions Essays

I Will be an English Teacher "Most of the change we think we see in life is due to truths being in and out of favor." -- Robert Frost I felt trapped, immobilized, confused. It was my senior year in high school. My friend Nancy aptly described me as laboring under a "stupor of thought." Finally, I did the one thing that held any promise of relief - I decided to become an English teacher. I didn't just switch oars in the middle of the stream; I switched to an entirely different river. Throughout high school, instructors and classmates have said to me, "You know, you'd make a great teacher." That's nice, I'd say, but I already have a plan, a nice, sensible plan: earn a degree in accounting, marry my love of music to my skill with numbers and computers, and become the financial manager for a non-profit music arts organization. I outlined my plan in essays. It was a good plan, a sensible plan, a righteous plan. I can't change now. It's too late, too late! It's too late...isn't it? After three years of resistance, my passion for learning and literature and my experiences as a student finally defeated my sensible plan. I decided it was not too late. I would become a teacher - truth be told, I already was. Outside the classroom, I wore teacher-ness on my sleeve. Volunteering in the school office, I'd chat with the students about their classes. They'd moan about the speech class they intended to put off as long as possible. I'd counter with tales of giving my instructional speech on Japanese style gift-wrapping - the women in the class produced beautifully wrapped gifts, but the men were all thumbs! "Gee, you make it sound cool. Have you ever thought about teaching?" Oh no, not me. I'm going to be an accountant. The drive to learn more and share what I learned exposed me. After fulfilling the algebra requirement, I realized that I enjoyed algebra. So I took more math classes, just for the fun of it. I stayed up late, working additional problems, caught up in the thrill of understanding. I became an unofficial tutor, helping my classmates with factoring and linear equations. It was fun helping them learn. Whipping around the room from one student to the next was exhilarating! "Have you ever thought of becoming a math teacher?

Thursday, October 24, 2019

Nike Liu Xiang Essay

Crisis Management in Celebrity Endorsement Group 3 Shweta Zacharia Kern Rachita Swarooparani Nike * World’s leading supplier of athletic gear * A major sponsor of various global sports events and high-profile athletes and athletic teams * Entered into China in 1980 Considered to be the ‘coolest’ brand in China- success due to clever marketing Liu Xiang * One of Nike’s most important brand ambassadors in China * First endorsement signed in 2002- he won his first World Championship * New television commercial (TVC) launched in 2004- he won a gold medal at Athens Olympics- â€Å"Stereotypes are meant to be broken† What went wrong in this arrangement? Nike spent heavily on high-profile advertising campaigns centred on Beijing Olympics themes * It also invested a lot of money to design new sportswear and footwear for Liu and other athletes specifically for the Beijing Olympics * Liu was considered to be more valuable than Yao Ming (Chinese Basketball Team) as he was believed to have a higher chance of defending his title from Athens Olympics- so more money was spent on him * A couple of days before the event, Liu quit the race due to an Achilles injury after a false start by another athlete * This was believed to be a big blow to Nike as Liu was the cornerstone for their program What was the reaction to this? * Mixed emotions spread throughout China. Some of them were sympathetic while others were angry as the news that Liu was injured was kept in the dark till the last moment. * Online posts on a major Chinese portal even criticized Nike by saying that Nike forced Liu not to participate, as the odds in favour of Liu winning the race was unfavourable. Liu made a public apology and expressed his interest in the sport. His de sire for victory is still burning in him and he will soon return back to the sport. What did Nike do? * The day after Liu’s withdrawal, Nike placed a full-page tweaked advertisement depicting Liu’s love of sport despite setbacks * Subsequently, a revised TVC was launched under the same theme- â€Å"Love sport despite setbacks† What is expected to happen now? Although Liu’s existing contracts might not be terminated immediately, in order to avoid public backlash, his withdrawal might affect advertisers’ decisions on renewals. Questions that need to be answered: * Would Nike’s â€Å"Love Sport despite Setbacks† tweaking strategy work? Yes, we think it will work. * Would Nike be able to turn Liu’s withdrawal from the Beijing Olympics into an opportunity to further boost its brand image? Yes, Nike might be able to turn this crisis into an opportunity to further boost its brand image if it continues with Liu. This will give it an edge over other sports gear-brands, which have contracts only with successful players and forget them once a better player comes into the picture. Nike can project itself as a partner to the player through thick and thin. This will help to make it a trusted brand. * What alternatives did Nike and other global brands have to minimise the losses from Liu’s withdrawal? 1. Nike and other global brands can still endorse Liu but reduce the amount spent on him. 2. Though Liu was injured, they can still keep Liu in their campaigns, making him support the upcoming champions in the sport. 3. By keeping Liu (though he was injured), Nike can prove to the customers that ‘Nike is with them through thick and thin’. * Would Nike and the other sponsors drop Liu from their future campaigns? No, we think that they should not drop Liu from their campaign so soon but stick to the theme that they have adopted in this crisis. This is in keeping up with the spirit of sportsmanship – never give up. Tough times do not last, but tough people do!

Wednesday, October 23, 2019

P Evaluation

Carry out a risk assessment In a health and social care setting using the Information you have planned with your class put together a risk assessment on the findings of the residential home. MM- Assess the hazards identified in the health or social care setting Del- Make recommendations in relation to identify hazards to minimize the risks to the service user group Type of Hazard Risk caused Probability of hazard Severity of hazard Risk Factor How can the risk be reduced/prevented?Water or any liquids of the floor. Service users and staff slipping and tripping on the water, resulting In Injury. 4 24 HIGH When there Is water or any liquids on the floor, stay by the spillage till another member of staff bring the warning wet floor sign. Once the sign has been put over the spillage, clean up the spillage to reduce the risk of someone slipping/tripping over. Fire Service users and staff suffering from getting Injured from burns, or Inhaling high dosages of smoke from the fire. 7 14 MEDIU M Ensure that all fire alarms are working correctly, so they are able to detect a fire quickly. Also ensure that all members of staff and service users known the fire safety procedures so they know the easiest and safest route out of the building to prevent themselves from getting injured. Also ensure that lifts are closed off and out of use, to prevent service users and staff from using them, and causing further Injury.Incorrect use of medication Service users taking either too much medication or not enough medication or not the erect medication that will result in further injury. 3 Ensure that all medication within the residential home is clearly labeled with the name of the medication, and what the medication is used for to cure. Also ensure that all members of staff within the residential home Is fully trained of what medicines should be used and what they should be used for. Electricity appliances glass to smash, as well as electrical appliances blowing up and setting on fire. 4 8 LOW Ensure that all electrical appliances are tested regularly, to ensure that none of the electrical appliances are broken or faulty which may result in a fire. Food Food can become contaminated which can result in germs being spread and resulting in staff members and service users becoming ill. 2 Ensure that all members of staff wear clean suitable clothing such as gloves, hair tied up and blue plasters on when they have cut themselves as well as washing their hands regularly to prevent germs from being spread and food contamination from occurring.